We find that potential sellers really want to know three things before they chose an agent:
1. What is my home worth in today's market?
2. How will you get my home sold?
3. How much will it cost me?
At Bennett Wells Realty, we will answer all of those questions with honest information. Here is our basic business and personal philosophy:
Our core philosophy is to always act as a trusted consultant first. We promise to always listen, understand, and then advise. We will always provide honest and practical advice based on the needs of the client. We will never engage in hype to gain a listing. Our reputation is built one client at a time and our ultimate goal is to become your real estate advisor for life.
Practicing this philosophy, we have sold hundreds of homes throughout the Triangle. In partnering with sellers who we have helped understand what it takes to get a home sold in the internet age, we have had great success in getting homes sold both faster and with more profit than Triangle market averages.
We understand that in today's market, selling a home starts when a buyer first begins their home search online. We have designed our marketing system so that our seller's home is at the top of that buyer's list of homes to see. We know that more showings = more and faster offers = higher sales price.
Here is how we answer those three basic seller questions:
Our strategy includes purchasing (we invest in your sale) the following enhanced marketing for our seller clients: 1) Preferred placement on Realtor.com (the largest source of property searches in the world); 2) Unique internet domain/website for the listed home; 3) Professional photographer to present the best images online; 4) Interactive online floorplan with photos & virtual tour; 5) Measurements by a NC licensed appraiser (critical for accurate pricing); 6) Referral to a nationally certified home stager. This marketing strategy is combined with a 30+ page analytical pricing system that is currently being used by less than 2% of the agents in the Triangle Market.
These tools allow us to give honest and practical advice to sellers that lead to results. For 2013, this strategy resulted in our listings selling for 2% more in list price to sales price (for an average list price of $271,000 this amounts to $5420) and our listings also sold in less than 1/2 the time than TMLS market averages.
At Bennett Wells Realty, I have the ability to provide these listing services at a very competitive commission rate. I am also able to offer further discounted commission rates to past clients and to clients who are using our services to both sell & buy at the same time.
Bottom line, the internet changed everything regarding listings. I have never met a buyer who cared which company sign was hanging in the front yard. The idea that an agent or company will somehow influence a buyer to consider only that company's listings is a myth in the Triangle market. Appealing to buyers is the key, and buyers want to see the best looking homes in their price range that either they, or their agent, find online.
All of our marketing efforts are designed to give a home its best chance of attracting the most buyer attention online. Better online presence and presentation equals more showings, and more showings lead to better and faster offers. This common sense, no hype, approach is the real "secret" to our success in beating the TMLS and company averages discussed above.
TECHNOLOGY BASED MARKETING PLAN BASED ON TOP REAL ESTATE MARKETING WEBSITES
BOTH ENHANCED AND PREFERRED PLACEMENT ON REALTOR.COM (TOP REAL ESTATE SEARCH SITE IN THE WORLD)
CONTINUOUS STREAM OF BUYERS THROUGH HOMEGAIN.COM A TOP REAL ESTATE SITE FOR US BUYERS) DIRECTLY INTO OUR PERSONAL WEBSITE
PROFESSIONAL VIRTUAL TOUR WITH FLOOR PLAN
HOME WILL HAVE ITS OWN WEBSITE AND DOMAIN DISPLAYED ON ATTRACTIVE POST STYLE YARD SIGN
PROFESSIONAL PHOTOGRAPHER FOR BEST PRESENTATION ONLINE
HOME WILL BE PROFESSIONALLY MEASURED BY A LICENSED APPRAISER (CRUCIAL FOR CORRECT PRICING)
REPRESENTED BY A SMALL EXTREMELY PROFESSIONAL TEAM DEDICATED TO YOUR SUCCESS IN SELLING YOUR HOME – YOU WILL KNOW YOUR AGENT!
DETAILED AND FULLY COMPREHENSIVE PRICING ADVICE INCLUDING A 34 PAGE PRICING AND MARKET ANALYSIS
DETAILED AND UPDATED MARKET INFORMATION REGARDING COMPETING PROPERTIES AND RECENT SALES
CAL IS A LICENSED NC ATTORNEY WHO CAN DRAFT CONTRACTUAL AMENDMENTS AND ADDENDUMS
CAL HAS DECADES OF NEGOTIATING EXPERIENCE IN REAL ESTATE AND LEGAL MATTERS – HE IS A CERTIFIED NC MEDIATOR
VERY COMPETITIVE COMMISSION STRUCTURE
NO “HIDDEN” ADMINISTRATIVE FEES